we all need to calm it down
why not get rid of your set up charge and pennies per letter and tweak your prices
all the customer sees is the price going up before their eyes
"hello sir how much for this glass to be engraved?"
"right....so thats £6.00 set up plus..un, ow, ee, or, n, n, n, 30 letters at 20p plus engraving the glass at £15.00
tippity tappity that will be £27.00 sir"
"27 quid, feck me it only came from asda mate"
also think of the time you will save counting and calculating cost
you will always get the "how much" brigade, suck it up son and move on
with the time you save working things out you will be free to work magic
1. zippo "it's a present you say? let me show you how a nice gift box with fuel and flints would look"
2. pewter "see how nice this looks in a presentation box sir/madam, it's silk lined you know"
3. glass " just david? look at this sample with a posh logo on it, looks much nicer

"